A recent report issued by the New York Times weighs in explaining why numbers and formulas are unlikely to help forge the perfect couple.
Hang on a minute, wasn't online dating designed to reduce the complexities of finding a partner in the first place?
It schedules events and outings that its members can sign up for and meet other people in the process.
Based in New England, Successful Singles is a dating site that has been in operation since 1984.
Matchmaking companies are devoted to finding suitable romantic partners for their customers.
They interview and then use personal information about their clients in order to pair appropriately matched people.
Online dating use among 55- to 64-year-olds has also risen substantially since the last Pew Research Center survey on the topic.
Today, 12% of 55- to 64-year-olds report ever using an online dating site or mobile dating app versus only 6% in 2013.
Since its founding in 1991, It's Just Lunch has arranged over 2 million first dates around the world.
For a monthly fee, dating sites claim they'll do the math for you and spit out your soul mate in return.
Some websites gather data about you and crunch the numbers with all kinds of mathematical formulas and algorithms in order to fill up your inbox with compatible matches.
Today, nearly half of the public knows someone who uses online dating or who has met a spouse or partner via online dating – and attitudes toward online dating have grown progressively more positive.
To be sure, many people remain puzzled that someone would want to find a romantic partner online – 23% of Americans agree with the statement that “people who use online dating sites are desperate” – but in general it is much more culturally acceptable than it was a decade ago.